Tuesday, 17 April 2012

Illamasqua Human Fundamentalism Collection









Last month I was invited to view the new Human Fundamentalism collection at Illamasqua Leeds. The campaign images for this collection are some of the boldest yet & celebrate individuality through bright colours. The ethos behind Human Fundamentalism is that you shouldn't be afraid to express who you are through your image. "Human Fundamentalism is an explosion of your alter ego. It's becoming who you are and not who you're told to be. Beauty isn't conformity, but the fundamental human desire to express your inner self on the outside." Its so refreshing to hear that kind of message from a beauty brand. At the event we got to play about with all of the new products whilst pigging out on fizz wizz and strawberry milkshake, yum! I loved the look of the Neutral Palette and the teal lipstick 'Apocalips'. Before that night I couldn't say that teal lipstick was something that I ever would've considered wearing but the imagery that the creative team put together totally sold it to me. The 'reverse Marilyn' image is entirely composed of colours that are the opposite of what we're used to seeing. I think it looks just as beautiful as the usual black liner & red lips. I bet the lipstick would look amazing on a night out. The false lashes were even dyed blue using one of the Illamasqua nail polishes, how cool is that?!






At the end of the event we were all given a lovely goodie bag containing this cute wicker box, a brochure & price list. The box was filled with several product samples, black paper, feathers & some more of those yummy sweets. As a graphic designer I really love the aesthetic of the Illamasqua brochures. I have a collection of some of the past ones stashed in my room. The white faced girl is definitely my favourite complete look from the new campaign. The colours on her eyes & cheeks remind me of a mango. I'd love to have a go at doing my blusher like that. Here you can see the whole of the new eyeshadow range. I really like the look of the pink one which is called Cancan. The white Precision Ink is definitely on my wishlist. Some of the girls at the event were wearing it and you'd be surprised at how normal it looks. It definitely works as a cool alternative to the traditional black.





I was given two of the new eyeshadows & a pot of the Sealing Gel. The brown one is called Vernau & the green one is called Pivot (the name 'Pivot' just makes me think of that episode of Friends!). Vernau looks really lovely when used in the crease, its a great matte shadow for blending out a smokey eye. It also works as an eyebrow colour. I love how bright Vernau is. I used to wear green eyeshadow every day when I was younger and its one of the few bright colours that I'm comfortable with on my eyes. I can see myself wearing this a lot. I probably wouldn't have bought these myself but nonetheless I do really like them. The Sealing Gel is absolutely amazing and is something I've been after for a long time. Just a tiny drop of this stuff can turn any powder eyeshadow into a waterproof eyeliner. I've tried mixing this with my MAC Carbon eyeshadow and it works a treat. I'd definitely recommend getting this item.





I was also gifted the lovely purple nail polish called Stance but I just couldn't resist buying Nomad for myself. Its such a wonderful bright jade green colour and the two colours go so well together. I managed to get Nomad for £10.50 from BuyaPowa & I think its currently listed again in the coming soon section so keep an eye out! Both of these colours are pretty much opaque in one coat and like all of Illamasqua's nail polishes, they apply beautifully. The new Precision Ink in Scribe can also be used as a nail art pen. Inspired by this I decided to do some stripey nails. I just used my Models Own x Wah Nails white nail art pen & considering I've never done stripey nails before I think they came out pretty well. I did the thumbs first with one of the Topshop nail art pens & it was just a dry streaky mess so thats why those ones look a bit different haha.

I always enjoy seeing the latest products that Illamasqua have to offer so huge thanks to Hayley & Alex for inviting me to this event. Its fab to see a company with so many innovative products in a vast array of colours. Thats what makes Illamasqua one of my favourite makeup brands. Have you picked up anything from the Human Fundamentalism collection?

15 comments:

  1. I've really started to get in to their products so this post was really interesting!

    XO

    ReplyDelete
  2. I don't own anything illamasqua but I love the look of that sealing gel, I have a lovely urban decay palette just sitting around with some amazing potential eyeliner colours!
    & your nails look fab, the colours go so well together :)
    xo

    ReplyDelete
  3. Your nails look gorgeous!

    ReplyDelete
  4. oooh the sealing gel sounds great! I had a blush from there with the best pigment but I dropped it :( boohoo. Love the stripey nails xx

    ReplyDelete
  5. lovely post! the nail polishes look amazing!

    ReplyDelete
  6. I've always loves Illamasqua, such amazing colours and I love their whole branding and aesthetic!

    http://www.rafflesbizarre.blogspot.com

    ReplyDelete
  7. I love their ideology and your nails look amazing! I’m currently running a Clinique giveaway and thought you might be interested or want to have a quick nose.
    Charlotte King
    http://www.charlottesweb-photography.com/2012/04/clinique-giveaway.html

    ReplyDelete
  8. just love this post, really well written and illamasqua is such a brilliant brand!

    anydaywilldofine.blogspot.com

    ReplyDelete
  9. Gorgeous collection... I really want that mint nail polish and the neautral quad! It's on ASOS so I'll dive on it!

    ReplyDelete
  10. These photos make me so happy!!

    www.kimgodschalk.com

    ReplyDelete
  11. great photos, love those candies, and the nail lacquer are gorgeous.

    ReplyDelete
  12. Looks so amazing! I love your nails xo

    ReplyDelete
  13. ooh i like the nailpolish colors!! very bold

    www.trendinginfashion.blogspot.com

    ReplyDelete
  14. soso in love with this collection and everything that Illamasqua do!
    http://sculpturedmess.blogspot.com

    ReplyDelete