"We are sorry you have experienced problems using Parma Violets, this product has received similar feedback from other customers so we are removing it from stores to investigate an improvement in the colour formulation and its fading effects. Parma Violets is a mixture of blue, red and orange - Blue is the dominant colour so it stays longer on the hair, as the red/orange washes out faster, this is dependant on the different conditions of the hair. You can try and strip the dye with Washing Out Liquid or any other strong shampoo - Meanwhile if you are looking to get your hair back to purple you could mix I Saw Red and Out of the Blue, or Rose and Blullini for paler colours. A pink based colour will neutralise the green. If you wish to take your complaint any further this needs to be taken up with Boots Customer Care, the phone number is 0845 0708090 and the email is firstname.lastname@example.org. You can also go in to any store and get a refund on this product, or exchange for the other colours, perhaps one we have suggested above. I hope this helps, let me know if we can help any further."
Luckily I had kept both the bottle & the receipt so I went straight back to Boots & got my 500 Boots points back, no problem. However this still doesn't fix my hair so I am tempted to make a formal complaint to Boots. I think I'll see if it will go on it's own first though. After four washes my hair has now faded to a sky blue colour. There's not a single purple tone left in my hair. It has turned my ends quite silvery which is pretty cool. I would've washed it more but I don't want to completely ruin the condition of it. I want this out of my hair as quickly as possible so I've been washing my hair with Vosene as recommended by Carlyn. It's a medicated anti-dandruff shampoo containing salicylic acid that really strips the hair. I think it has helped to fade my hair but it has left my hair feeling rather dry even after using some deep conditioning treatments. I really need to get my roots done soon but the blue needs to go first. Otherwise my hairdressers are blates gonna bleach bath the rest of my hair & that's the last thing it needs! None of the colours my hair has been since dyeing it with Parma Violets were bad but they definitely were not lilac and that's the problem. If you still have a bottle of this laying around then you should take it back to Boots immediately for a full refund. Even if you have used some of it or have lost the receipt you'll still be able to at least get an exchange. Obviously this only applies to this first batch & if you're reading this post in a few months time, they will have probably fixed it by then. None of the other Bleach London products are affected by this recall & as far as I know there are no problems with the other dyes. It's just my luck that I chose the dodgy dye!
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